Enter a recruitment market without building a team in it.
You want applicants from a market where you have no presence, no local relationships, and no practical way to attend the events that matter. USIDM is that presence — a named local operation working to your strategy and reporting to your enrolment office.
From interest in a market to a presence in it
Four stages. Most institutions begin at the first and stop when the market is either proven or ruled out — which is a legitimate outcome and one we will tell you plainly.
Understand
- Market intelligence and outbound mobility
- Demand for your programme areas
- Competitive position of U.S. institutions already recruiting
- Local education ecosystem and feeder institutions
Enter
- Market-entry plan with defined scope
- Positioning against realistic applicant segments
- Campaign design and localised messaging
- Local representative function established
Recruit
- Education fairs, forums and information sessions
- School and university outreach
- Digital acquisition and lead generation
- Qualified applicant pipeline with fit assessment
Build
- Introductions to local institutions
- Articulation and progression opportunities
- Delegation and visit programmes
- Long-term market presence
A named presence, and a record of what it did
Representation without reporting is a claim. Every engagement defines its deliverables and its cadence in writing before it begins.
| Deliverable | Cadence |
|---|---|
| Activity report — events attended, sessions delivered, schools visited | Agreed per engagement |
| Inquiry and pipeline report — volume, stage, academic and financial fit | Agreed per engagement |
| Campaign performance — spend, reach, cost per qualified inquiry | Per campaign |
| Market intelligence note — competitive movement, policy and demand shifts | Agreed per engagement |
| Institutional relationship register — introductions made and their status | Agreed per engagement |
| Review against agreed objectives | Per cycle |
Between your enrolment strategy and a market you do not operate in
We do not decide anything about your admissions
Every admission decision, every offer condition and every scholarship award remains entirely with your institution. USIDM assesses fit before an application reaches you, which reduces the volume of applications that were never going to succeed — it does not substitute for your judgement.
We do not use your name, logo or brand in any market before written authorisation, and the scope of what we may represent is defined in the agreement rather than assumed. Students are recommended to you on academic, financial and programme fit, assessed independently of what the relationship pays us.
Considering a market you have not recruited before?
We will tell you what we know about it, what we do not yet know, and what it would take to build a presence there.