How we work

Scope in writing, evidence that is labelled, and a plain no when a no is the answer

Most of what separates a useful market partner from an expensive one is procedural rather than clever: what was agreed, what was actually found, and whether anyone will say so when the answer is inconvenient.

Working together

Engagement models

Three ways to begin. None of them carries a published price, because scope determines cost and scope is set with you.

Market Entry Project

A bounded research and launch engagement: assessment, positioning and a recommended entry plan, with a defined end.

Campaign Engagement

Execution against a specific fair, intake cycle or campaign, with defined deliverables and reporting.

Ongoing Representation

A continuing market-development relationship with a named local presence and a fixed reporting cadence.

Evidence discipline

How evidence is labelled

Public market intelligence must show the difference between fact and analysis. Four labels, used consistently, in reports and on this site.

Verified

A sourced statement with a citation and an access date.

Inference

Our analysis, drawn from evidence but not itself a sourced fact.

Unknown

A question we have not answered. Named rather than quietly omitted.

Hypothesis

A proposition we intend to test, not a finding.

A statement tagged Verified without a source fails our build. This is enforced mechanically rather than by review, because it is the rule that is easiest to forget under deadline.

Our standards

What we commit to

  • Student fit is assessed independently of commercial economics.
  • Admissions decisions rest entirely with the institution.
  • We do not guarantee admission, scholarships, visas or immigration outcomes.
  • No institution's name, logo or brand is used before written authorisation.
  • Market claims are sourced and dated, or labelled as our own analysis.
  • Representation agreements define scope, territory and reporting in writing.
  • Student and institutional data are held separately throughout their lifecycle.
  • We do not represent both sides of the same negotiation.

Public resources and contracted execution

Families and institutions have access to valuable public advising and connection resources, and USIDM encourages using them. They are not what USIDM sells, and USIDM is not a substitute for them.

Public advising informs and connects. What an institution engages USIDM for is different in kind: contracted execution — a named local presence, school outreach and events run on the market's calendar, a managed recruitment pipeline, evidence-labelled reporting, and accountable delivery under a written scope.

Where a public resource serves a student or an institution well, we say so. Our engagement begins where general advising ends: when an institution needs work performed in the market, on its behalf, with accountability for the result.

Want to know what an engagement would look like?

Tell us the objective and we will tell you which model fits, what it would involve, and what it would not deliver.

Partner With Us